I worked with Pensandoenblanco composing a 360º identity and entire visual universe for the new stage of the mythic basque fashion brand Loreak Mendian.
We wanted to show change and to enhance the brand’s long trajectory by taking its image towards more contemporary and sophisticated aesthetics and by defining its personality with roots and brutalism.

Art Director: Borja Garmendia, Carles Murillo,Antonio Macarro.
Graphic Design: Carles Murillo, Borja Garmendia
Creative Direction: Pensando en blanco
Typography (logo): Iñigo Jerez (Extra!)
Photography: Iker Basterretxea
Production Manager: Nikola Susaeta

Client: Loreak
Years: 2017/2018